As Artificial Intelligence continues swallowing social feeds, entertainment spaces, and creative industries at a terrifying speed, Bobby Berk now believes one corner of television may actually grow stronger through the chaos. Fearless to some and deeply unsettling to others, 2026 has hardly gone a single week without Hollywood spiralling into another heated AI debate. And now, as the technology creeps into even the most unexpected entertainment spaces, Berk may have just found the one genre capable of surviving the synthetic takeover through something AI still cannot fully fake.

Speaking amid the AI-fuelled frenzy surrounding Web Summit Vancouver, Berk argued that reality television may soon become one of entertainment’s most valuable forms of “verifiable human content.” The Queer Eye alum explained that as feeds continue drowning in synthetic faces, artificial voices, and machine-generated stories, audiences will begin craving content they can emotionally trust as real. According to Berk, live events, actors physically present on press tours, and reality television itself may ultimately rise as premium entertainment inside an internet increasingly blurred by AI illusion.

“AI content is actually going to make verifiably human content more important,” Berk said during the Web Summit Vancouver.

Adding further nuance to the growing AI conversation, Bobby Berk also admitted he actively uses Artificial Intelligence while developing and testing new show concepts. However, Berk described AI more as a “thought partner” helping him pressure-test concepts, study industry patterns, and structure storytelling rather than replacing creativity itself. Reflecting on leaving school at fifteen, he further explained that AI helps him overcome self-doubt while shaping ideas for television.

While Hollywood keeps experimenting with AI, the Academy Awards have hardly loosened its grip on protecting human creativity inside cinema.

Oscars tighten rules on AI use in films

The Academy of Motion Picture Arts and Sciences has now officially tightened its grip on Artificial Intelligence inside Hollywood through a sweeping new rulebook for the 99th Oscars in 2027. Under the freshly enforced standards, screenplays must be human-written while performances must come from real actors with full consent to even qualify for Oscar consideration.

The Academy can now also demand technical files and production proof to verify human authorship behind submitted films.

Reports further suggest the digital likeness discussions surrounding Val Kilmer in As Deep as the Grave became one of the biggest sparks behind Hollywood’s escalating AI crackdown. Alongside changes to acting categories and international film rules, the Academy has finally drawn a hard line against AI-generated filmmaking after years of blurred creative boundaries and industry panic. The move effectively kills Hollywood’s loose “human-at-the-heart” AI era that dominated awards conversations between 2024 and 2025.

Thus, as Hollywood keeps spiralling deeper into AI anxiety, Berk believes reality television may unexpectedly emerge as one of entertainment’s last emotionally “real” spaces inside an internet drowning in synthetic illusion.

Do you think AI-generated content will eventually make reality television and human storytelling more valuable? Let us know in the comments.

Written by

Lisa Roy

Edited by

Aliza Siddiqui