Despite a firestorm of criticism and political backlash, Bad Bunny turned Super Bowl Sunday into a historic global moment. The Puerto Rican superstar’s halftime performance at Super Bowl LX on February 8, 2026, at Levi’s Stadium did not just spark debate; it shattered records.

Within 24 hours, the show amassed an unprecedented 4.157 billion global views, making it the most-watched Super Bowl halftime performance of all time, according to Roc Nation and Apple Music.

While critics slammed the Spanish-language spectacle as divisive, the numbers told a different story: the world was watching.

Bad Bunny’s Super Bowl LX halftime show was a vibrant, high-energy set celebrating his Puerto Rican roots and global hits, where he performed a medley including 'Tití Me Preguntó,' 'Yo Perreo Sola,' 'NUEVAYoL,' and 'DTMF,' with surprise appearances from Lady Gaga and Ricky Martin adding extra flair.

His performance, which celebrated his roots and identity, instead became one of the most talked-about halftime shows in NFL history.

Bad Bunny's Super Bowl performance was rooted deeply in his culture

Taking center stage at Super Bowl LX inside Levi's Stadium, Bad Bunny delivered a performance rooted in Latin American pride and unity. Emerging dramatically from a staged sugarcane field, he waved the Puerto Rican flag before reciting the names of nations across the Americas, flanked by dancers carrying their respective flags.

The show leaned fully into its Spanish-language format, with no English translation interwoven into the set. Midway through the set, fans were stunned by a surprise appearance from Lady Gaga, who performed a Spanish rendition of 'Die With a Smile,' originally sung by her and Bruno Mars.

When Bad Bunny closed by spiking a football emblazoned with the message “Together, we are America,” it cemented the performance as both a musical spectacle and a cultural statement.

Despite waves of criticism over language and themes, Bad Bunny’s Super Bowl LX halftime show ultimately made history. What some critics framed as controversial resonated powerfully with global audiences, translating into record-breaking engagement across platforms.

What did you think of Bad Bunny’s halftime show, groundbreaking cultural moment or unnecessarily polarizing?

Written by

Karishma Dasgupta

Edited by

Itti Mahajan