Kendall Jenner leading the campaign to launch Beats newest product, Beats 360. In the new spot – the "Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner" – you can see the model in the spot with different incarnations of herself in a cafe appropriately called Kendalls.

 All of the different Kendalls wear different iterations of the same model. The over-ear headphones are customizable – hence the different Kendalls.

The headphone is brands first ever headphone to be offered with an interchangeble with cushion and an ability to interchange cushion colors at any time. The new headphone is set to be brands new flagship over-ear headphone.

"I'm constantly on the move and changing to so many styles," said Jenner in a release. "Beats 360 is made for my lifestyle. I love being able to change my cushions to whatever I'm up to that day."

"Every one of Kendall's moments has its own look, so she needs a headphone that can keep up with her," said Added Beats CMO Chris Thorne. "That's what the film is about: showing a playful, on the fly evolution of every side of Kendall – and how Beats 360 was built to keep pace with each of them."

Performance Knit earcup & headband cushions orders opened Sept. 22, at a retail price of $349.99 U.S. The product will be available in four core colours of black, cloud, pink and sky with all four colours coming with matching performance knit earcup and headband cushions. Performance knit cushion kits are available in black, cloud, pink, sky, navy and volt colours. 

Ultra plush cushion kits are available in black and cloud. Cushion kits are available in select markets at an introductory price of $9.99 U.S. until Nov. 8 and then retailing for $49.99.

Written by

Lakshya