Kendrick Lamar Deletes and Reuploads ‘Not Like Us,’ Days Before Drake’s New Album Release

Credits: Imago
Credits: Imago
Kendrick Lamar deleted and reuploaded 'Not Like Us' just four days before Drake releases 'Iceman,' and the internet has not stopped talking since. The move wiped 468 million views overnight and pulled streaming platforms into the chaos, too. Lamar does not do accidents.
Kendrick Lamar removed the official 'Not Like Us' music video from YouTube on May 11, 2026, then reuploaded it fresh, erasing 468 million views instantly. The timing is impossible to ignore. Drake's 'Iceman' drops May 15. The diss track that dominated 2024 is suddenly front and center again, four days before Drizzy's big comeback moment.
The YouTube reset was only part of the story. The entire 'GNX' album quietly disappeared from Apple Music, Amazon Music, and TIDAL simultaneously. 'Euphoria' briefly vanished from Apple Music, too. Spotify largely stayed unaffected across most regions. Everything was restored within hours, but the timing across multiple platforms suggested this was less of a glitch and more of a grand gesture.
The reuploaded 'Not Like Us' video wasted no time recovering. It reportedly crossed 8 million views within hours of returning, with fan posts claiming 25 million in under two days. The 'luther' video featuring SZA also reset and surged. 'GNX' was the only Lamar album caught in the streaming disruption; his wider catalog stayed completely untouched.
As the view counts climb back toward the hundreds of millions, Drake prepares to finally answer, but will 'Iceman' cool the flames or add fuel?
Drake's Iceman album release date, tracklist, and what to expect
Drake releases 'Iceman' on May 15, 2026, under OVO Sound and Republic Records. Pre-release singles include 'What Did I Miss?,' 'Which One' featuring Central Cee, and 'Dog House' featuring Yeat. The rollout leans heavily into icy visuals and betrayal themes, promotional Pinocchio imagery already pointing squarely at Lamar.
'What Did I Miss?' openly addresses the 2024 feud and those who switched sides. Leaks suggest multiple tracks reference Kendrick Lamar, though no dedicated diss is confirmed. With 'Iceman' dropping Friday, the rap world gets its answer, and the 'Not Like Us' reupload has made sure nobody forgot the question.
What are your thoughts on Kendrick Lamar reuploading 'Not Like Us' right before Drake's album drops? Let us know in the comments.
Written by

Shraddha Priyadarshi
Edited by

Itti Mahajan