Kevin Hart on How Billions Worth of “Business of YouTube” Has Disrupted Traditional TV

Credits: Imago
Credits: Imago
Kevin Hart thinks the streaming industry is keeping billions out of the pockets of the television industry, and the comedian did not sugarcoat his frustration about it. The Philadelphia comic has never dressed reality in silk; whether joking about destroying tiny comedy clubs or warning that streaming changed Hollywood’s paycheck culture, Hart treats uncomfortable truths like part of the punchline, and streaming culture has naturally joined this scrutiny.
Speaking on the podcast 7PM in Brooklyn with Carmelo Anthony, Kevin Hart argued that streaming personalities have fundamentally changed where advertising money flows. Hart explained that audiences now spend hours watching livestreams, giving advertisers longer engagement than traditional television can promise. To the comedian, television networks are no longer competing with each other. They are competing with phones.
“So the business of YouTube, the business of Twitch and etc is over a billion dollars in ad revenue now,” Hart said while comparing livestream setups to Hollywood productions. The comedian pointed out that many streamers work with an iPhone, a selfie stick, and roughly $1,000 in production costs. Meanwhile, his latest film reportedly carried a $285 million budget.
Hart argued that the imbalance is forcing studios to rethink how entertainment makes money. The Philadelphia entertainer also warned that the shift is already happening too quickly for Hollywood to ignore. In his view, studios either adapt immediately or risk losing even more money, viewers, and cultural relevance to livestream platforms.
Although the $285 million figure Kevin Hart mentioned cannot be fully verified, the number hardly feels outrageous coming from an actor whose films usually arrive with blockbuster-sized price tags.
Kevin Hart's knack for high-budgeted films
Kevin Hart’s career has steadily shifted from modest comedy projects to massive studio productions carrying blockbuster-sized budgets. Early stand-up films like Laugh at My Pain reportedly operated on just $750,000. Now, the Philadelphia entertainer regularly headlines productions costing well above $90 million, turning Hart from a touring comic into one of Hollywood’s most commercially dependable stars.
The Jumanji franchise marked one of Hart’s clearest transitions into high-budget filmmaking. Jumanji: Welcome to the Jungle reportedly carried a $90 million budget, while Jumanji: The Next Level climbed to over $125 million. Hart also expanded into expensive animated productions, including The Secret Life of Pets and DC League of Super-Pets, both backed by enormous studio investments.
Hart’s recent Netflix partnership pushed that evolution even further. The comedian starred in Lift, a heist film reportedly budgeted at around $100 million, before appearing in Borderlands, which reportedly cost between $110 million and $120 million. For somebody now warning Hollywood about streaming economics, Hart clearly understands both sides of the billion-dollar entertainment machine.
Do you agree with Kevin Hart's statement? Let us know in the comments!
Written by

Iffat Siddiqui
Edited by

Adiba Nizami