Formula 1 promised speed, yet delivered spectacle, courtesy of Kim Kardashian wandering elegantly onto the scene. Lewis Hamilton, once preoccupied with podiums, now finds himself orbiting a far shinier headline. From a European getaway to a high-profile Super Bowl appearance and a Tokyo sighting, his timeline reads less like race prep and more like a curated romance rollout that no one can draw their eyes from.

When fans clicked on Lewis Hamilton’s post, they unknowingly clicked straight into a soft launch. Featuring Kim Kardashian and doubling as an Instagram official moment, the video placed her beside Lewis Hamilton in a rare Ferrari F40. At the same time, fans paused in collective disbelief, then quickly regained composure to deliver their negative verdict.

Of course, fans were only expecting to see more cinematic shots of a car in Tokyo, since the video featured Hamilton's third Tokyo Drift video. His fans always wait to see his ode to Japanese car culture. Hamilton previously paired up with the hero cars of Japanese culture, like the R34 GT-R, before switching to the Ferrari F40 this time to align with his move to the Scuderia Ferrari team.

Lewis Hamilton has come a long way since the raw, controversial debut of his Tokyo Drift series, where a white Nissan Skyline GT-R R34 and a few reckless donuts sparked backlash. Lewis Hamilton has since transformed the series from a carefree joyride into a sleek celebration of culture, now doubling as an unexpectedly effective soft launch platform.

Although the launch has split opinions, fans seem stuck between being happy for the couple and quietly questioning the entire rollout.

The internet critiques Kim Kardashian and Lewis Hamilton's soft launch

Fans were quick to praise the signature polish of Lewis Hamilton’s Tokyo Drift video, admiring its sleek cinematography and immersive Tokyo aesthetic. However, the inclusion of Kim Kardashian divided viewers, with many feeling the soft launch and Kardashian herself disrupted an otherwise refined automotive showcase.

Elsewhere, a more cheerful audience received the moment with delight. Amused commentary followed swiftly, with many imagining her enduring the ride with polite terror.

In the end, the spectacle leaves Formula 1 loyalists in a state of refusal. Hamilton’s craft remains undeniable, yet Kardashian’s presence is met with cool hesitation rather than open arms.

What do you think about Hamilton and Kardashian becoming Instagram official? Let us know in the comments!

Written by

Iffat Siddiqui

Edited by

Adiba Nizami