LEGO honors David Attenborough on his 100th birthday with a slight update in their age range from 4-99 to 4-100+. The world-renowned British broadcaster, natural historian, and author has been a legend, especially in the genre of nature documentaries, where he has lent his voice to several environmental series like the Life series, Planet Earth, and Blue Planet. He has witnessed some key milestones in his career, the most famous of which is he being the one introducing color television to Britain.

His legendary status in broadcasting far exceeds the confines of a single country and envelops the whole world, and that is why even a big entity like LEGO has presented the icon with a tribute on his centennial anniversary. After admirers pointed out that he was too old to play with the vibrant bricks, LEGO sent a touching comment.

The LEGO boxes, which famously come with the age range 4-99, will now show 4-100+ just so that David Attenborough could play with them. The company took to their X (formerly Twitter) account and posted the photo of a LEGO Classic box with the updated range and with the message, “Updated for you, Sir David.”

This not only means Attenborough can play with the colorful bricks for an additional year, but the "+" also suggests he can keep on doing so for years to come. The famous toy company also posted a delightful birthday wish for the British National Treasure on their Instagram handle.

LEGO has definitely emerged as a top name to honor David Attenborough on his centenary wth such a big gesture, but it sure is not alone in this.

Other overwhelming birthday tributes for David Attenborough

After decades of pioneering work, British wildlife presenter David Attenborough turned 100 on Friday, and he claimed he was utterly overwhelmed by birthday messages. Among the big birthday gestures were a week of special BBC broadcasts, a live concert at the Royal Albert Hall, museum activities, nature walks, and tree planting, all taking place across Britain.

The British royal family, former US President Barack Obama, and musical sensation Billie Eilish are just a few of the elite names in his high-profile list of admirers. Attenborough's charm, compassion, and humor, together with his broad spectrum of intelligence and storytelling prowess, have made him a broadcasting phenomenon.

All this makes it seem like LEGO’s grand gesture was just a drop in the ocean of love and adoration David Attenborough has been showered with on his 100th birthday. Nevertheless, it remains a landmark change for the legacy of LEGO, which went on to break one of its enduring rules just to celebrate the British legend.

What do you think of LEGO’s tribute to David Attenborough on his 100th birthday? Do let us know.

Written by

Harshit Kumar

Edited by

Hriddhi Maitra