Letterboxd, the fast-growing social platform beloved by movie enthusiasts worldwide, may soon be headed for new ownership. Tiny, the Canadian holding company that acquired a controlling stake in the platform in 2023, is reportedly exploring potential buyers for its majority share. The move comes as Letterboxd cements its status as one of the rare digital media success stories of the decade, growing from a niche film diary app into a powerful player in the entertainment space.

According to reports, Tiny has held talks with multiple interested parties, including media companies like Versant and Hollywood startup The Ankler, as it looks to capitalize on Letterboxd’s rapid expansion. Backed by investment bank Liontree, the possible sale signals that Tiny sees the movie-centric social platform as a valuable media asset, especially at a time when online film communities are increasingly shaping audience buzz and industry trends.

Founded in New Zealand in 2011, Letterboxd gained explosive momentum during the pandemic, when homebound audiences turned to streaming and online discussion spaces in record numbers. Since then, the platform has reportedly grown from roughly one million users in 2020 to more than 26 million users in early 2026, driven largely by younger movie fans eager to log, rate, and review films in a community-first environment.

While Tiny promised to preserve Letterboxd’s independent spirit when it purchased a 60% stake, the company has steadily expanded its business ambitions. From increased advertising to film licensing and streaming rentals, Letterboxd is evolving beyond a simple review platform into a broader entertainment media business, making it an attractive target for buyers looking to tap into an engaged global audience of cinephiles.

That momentum is especially evident in Letterboxd’s latest expansion plans, which highlight how the platform is positioning itself as more than just a place for reviews.

Letterboxd expanded beyond reviews with the Video Store launch

Letterboxd, the cinephile-driven social platform known for helping users share reviews and discover new films, launched Video Store in December 2025, introducing a new film rental service aimed at bringing hard-to-find movies directly to audiences. The move reflected Letterboxd’s ambition to deepen its role in the film ecosystem by offering independent, festival, and international films that often struggled to secure wide distribution.

At launch, Video Store featured a curated lineup of nine films, including Todd Haynes’ Poison, international awards submissions, and acclaimed festival favorites. Using member data such as watchlists, reviews, and ratings, the platform organized titles into themed “shelves” like Unreleased Gems and Lost and Found, offering films on a limited-time rental basis.

With availability across 23 countries and pricing starting at $3.99, the service marked a major step in Letterboxd’s transformation into a full-fledged media platform, expanding its influence among younger moviegoers and within the film industry.

As user growth accelerates and ventures like Video Store broaden its reach, Letterboxd entered a defining chapter in its evolution. Whether Tiny ultimately chose to sell its stake or retain ownership, the company’s growing role in film discovery, audience engagement, and independent film distribution made it one of the most compelling media platforms to watch moving forward.

What do you think, will new ownership help Letterboxd grow even bigger? Let us know in the comments!

Written by

Karishma Dasgupta

Edited by

Itti Mahajan