If brand breakups had a signature scent, this one would smell faintly of unsold tea and quiet tension. By March 2026, Meghan Markle and Netflix had called time on As Ever, amid murmurs of indifferent audiences and surplus delicacies finding new homes. Cause aside, Markle moves forward, debuting a new As Ever product while the Netflix split rumors linger softly.

Meghan Markle has unveiled a luxury floral gifting collaboration with High Camp Supply, marking As Ever’s first product since her split from Netflix, who had been reported to be giving away $10 million worth of unsold As Ever stock to its employees, as per Variety. The reveal featured a tender image of Lilibet holding a flower, signaling a softer, more intimate brand direction.

"Something is blooming," Markle wrote while announcing the partnership on Instagram. The post showed Markle gently holding Lilibet’s hands, tying the product reveal to a personal moment. The launch is set for March 18 at 9 pm PT, arriving in the United Kingdom the following morning.

High Camp Supply, co-founded by Susan Hanson, specializes in Californian gardenias and custom floral gifts. Its arrangements, priced between $200 and $1,150, have appeared in Vogue and found favor with celebrity clientele. The collaboration aligns As Ever with an established luxury niche.

Earlier that day, Markle shared footage of herself arranging flowers at her Montecito home. Additional images showed honey jars paired with glass vases filled with gardenias, reinforcing the brand’s aesthetic. The rollout clearly positions As Ever within a curated, lifestyle-driven market following the Netflix exit.

And while As Ever may have parted ways with Netflix, Meghan Markle might not be entirely finished with the streamer.

How Meghan Markle has not fully parted ways with Netflix

Even after As Ever stepped away, Meghan Markle has not fully parted ways with Netflix. As reported by BBC News, the 2025 deal ended, yet Markle said in a statement she and Prince Harry continue under a leaner Archewell first-look pact.

This updated arrangement is smaller in scale and notably more flexible. Markle and Prince Harry can now take projects elsewhere if Netflix declines them. Consequently, the partnership has shifted from exclusivity to selective collaboration, allowing both sides to proceed with fewer obligations.

Their existing slate reflects this transition. With Love, Meghan ran for two seasons and a holiday special, while Polo offered a focused sports narrative. Meanwhile, adaptations like Meet Me at the Lake remain in development, though without confirmed timelines, unlike As Ever, which continues to flourish.

Are you excited for As Ever's new lineup? Let us know in the comments!

Written by

Iffat Siddiqui

Edited by

Adiba Nizami