Be it a royal event or an Instagram declaration, Meghan Markle has seemingly made simplicity the point of all her choices. With her becoming increasingly distinguished in the world of tradenames, Markle makes her fashion just as noticeable.

Meghan Markle launched her lifestyle brand, As Ever, in April 2025. Kickstarted with things like wines, jams, and baking mixes, there has often been a focus on Markle's fashion as part of the brand's image as well.

The most recent example of this was Meghan Markle donning a simple blue, floor-length sundress for an Instagram post on the brand's handle. A wide-brimmed hat with her hair done up underneath tied the look together. The green backdrop against which Markle posed seemed to match her summery look, as well.

"Simplicity at its sweetest," read the words in the Instagram post's caption. Simplicity or not, Meghan Markle's ensemble of choice exuded the exact elevated minimalism that As Ever has pitched to sell.

While Meghan Markle remains on brand, one of her partnerships seems to have ignored the memo.

Meghan Markle's brand partner that streamed away

Netflix had announced a collaboration with Meghan Markle on her brand, As Ever. While the partnership has lasted for two seasons and a special of With Love, Meghan, the streaming platform had already been in talks of laying off the Duchess after the show's first season, according to  journalist Paula Froelich's sources, as she revealed during a Sky News interview.

Before Markle's own brand, she and Prince Harry had struck a $100 million worth, 5-year-long deal with Netflix in 2020. During the five years, they released a documentary, Harry & Meghan, and launched Markle's show, both of which underperformed.

Meghan Markle continues to face head-on the tasks of dealing with a brand on the way to cementation. With pop-up stores, seasonal collections, and a few romanticized Instagram posts, she is on brand, As Ever.

What do you think of Meghan Markle's recent As Ever fashion ensemble? Let us know in the comments below!

Written by

Adiba Nizami

Edited by

Hriddhi Maitra