Meghan Markle, the Duchess of Sussex, embarked on a bold media journey, expanding her Archewell brand and creative projects. Her Netflix series, With Love, Meghan, promised global acclaim and high audience engagement, yet as the show aired, it became clear that the reality unfolding on screens was far from what viewers and critics had anticipated.

Netflix data shows Meghan Markle’s second series, With Love, Meghan, failed to gain the traction expected. Ranking 1,124th between July and December 2025, it drew just two million views.

Even festive specials like With Love, Meghan: Holiday Celebration struggled, placing 1,022nd. Despite celebrity guest appearances, the show missed the top 1,000 programs globally.

Critics were unkind, calling the series boring and contrived, with a whimsical style that often felt forced. The first season coincided with the launch of Meghan Markle’s As Ever brand, featuring products like raspberry jam and decorative flower sprinkles, but ultimately, it could not sustain Netflix viewers’ interest.

While whimsical recipes and lifestyle tips delight on screen, they fail to lift viewership, leaving With Love, Meghan struggling to captivate audiences despite its star-studded guests.

With Love, Meghan underperformed despite celebrity guests

The show included appearances by Chrissy Teigen, Tom Colicchio, and Queer Eye’s Tan France, yet audiences remained lukewarm. Prince Harry’s limited presence in the holiday special further contrasted with the first season.

Reports suggest Netflix may not renew the series, with holiday specials possible instead. Meghan Markle appears focused on her As Ever brand, shifting attention from traditional streaming metrics.

Despite underperformance, Meghan Markle’s media influence continues through her lifestyle brand and social media engagement. The Archewell production company maintains a first-look deal with Netflix, ensuring future projects remain prioritized.

Critics and viewers may debate creative merit, but her entrepreneurial pivot highlights a strategy beyond mere streaming rankings, blending lifestyle, personal branding, and celebrity collaborations effectively.

What are your thoughts on With Love, Meghan, and Meghan Markle’s Netflix struggles and brand strategy? Let us know in the comments below.

Written by

Shraddha Priyadarshi

Edited by

Itti Mahajan