Meghan Markle dominates public conversation, praised as a disruptor and roasted with equal enthusiasm across social media. As the Duchess of Sussex sells a high low lifestyle blending Netflix content and commerce, a Valentine sales dip became the internet’s joke.

Netflix staff told Page Six that storage rooms at the Icon Tower and Epic building were filled with As Ever jam, candles, wine, and flower petal sprinkles. Online users mocked expiration dates, accused Netflix of wasting millions, and called the rollout an overpriced lifestyle misfire.

“They’re literally just giving it away to employees; one (staffer) walked out with 10 products for free.” said the insider. That detail fueled posts ridiculing the Netflix partnership, with commenters arguing the products only sold out because few items were listed and leftovers were quietly redistributed.

“Not good news when she is trying to push overpriced jars still on time for Valentine’s Day,” said a fan.

Critics tied the giveaway to seasonal bundling, calling the hampers a last-minute salvage move while joking about wickless candles and dumping unsold jars, thanks to the insider report by Page Six.

In fact, this is not the first time Meghan Markle's lifestyle brand has been accused of faking sell outs.

Times when Meghan Markle was accused of faking success

Accusations surrounding manufactured success are not new for Meghan Markle. When As Ever launched, $28 honey and $14 jam, which reportedly sold out in minutes, it prompted critics like Richard Eden to go on Palace Confidential by Daily Mail and allege that deliberately tiny stock levels were designed to trigger instant sold-out banners, calling it "the oldest marketing trick in the book".

That skepticism resurfaced after early reports by Times of London claimed As Ever generated thirty-six million dollars in sales. Observers later challenged the figures, citing raw website data errors, and argued the numbers exaggerated actual demand while reinforcing a carefully curated narrative of runaway success.

Similar scrutiny followed smaller luxury items. Internet users accused Markle of branding generic phrases as exclusive and repackaging supermarket snacks as artisanal goods, reinforcing claims that perceived prestige often relied more on presentation than substance.

What do you think about Meghan Markle's alleged fake sellouts? Let us know in the comments!

Written by

Iffat Siddiqui

Edited by

Hriddhi Maitra