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Feb 3, 2026, 6:14 PM CUT

Sabrina Carpenter Turns Crunch Time Into Prime Time Romance with Pringles At Super Bowl LX

Credits: imago

When two formidable forces meet, the result is irresistible, as Sabrina Carpenter demonstrates in Super Bowl commercials. Her mischievous wit, evident in 'Man's Best Friend,' blends with the absurd brilliance of a Super Bowl ad. Only at the Super Bowl can a salty snack turn into a headline-making love story.

For Super Bowl LX, Sabrina Carpenter stars in her first-ever Big Game commercial, titled Pringleleo. The ad follows Carpenter as she seeks a romantic partner and receives guidance from the Pringles mascot, Mr. P, to build him by stacking chips.

Sabrina Carpenter constructs a life-sized, chip-stacked soulmate named Pringleleo. The two embark on a whirlwind romance, playing footsies, taking convertible rides, and sharing cozy moments, demonstrating the ad’s inventive approach to combining celebrity charm with brand identity.

The ad reaches its climax when a crowd of enthusiastic fans accidentally destroys Pringleleo, delivering a comedic twist. The twist also reinforced the brand tagline about how you can not stop once you pop.

BBDO New York produced the ad under the direction of Vania Heymann and Gal Muggia. The thirty-second commercial, set to air in the third quarter of the game on February 8, 2026, shows Sabrina Carpenter’s charm turning a crunchy stunt into unforgettable Super Bowl theater.

This just goes to show that when it comes to involving celebrities in top-notch humorous ads, Super Bowl can always be trusted.

Super Bowl ads so hilarious that no one can forget them

The Super Bowl perfected comedic excess when Reebok unleashed Terry Tate: Office Linebacker, a corporate morality tale solved through tackles. The joke worked because it treated minor inconveniences with absurd seriousness, a formula audiences immediately embraced.

Budweiser’s Whassup! thrived on childish repetition, while Snickers elevated Betty White into a mud-covered punchline. Each spot trusted viewers to recognize themselves, then laughed harder when those reflections were gleefully exaggerated.

Eventually, Tide’s It’s a Tide Ad laughed last by dismantling the entire commercial ecosystem. By exposing the mechanics of advertising, it proved Super Bowl humor remains sharpest when it turns the joke inward.

What did you think of Sabrina Carpenter's Pringle romance at the Super Bowl? Let us know in the comments!

Written by

Iffat Siddiqui

Edited by

Hriddhi Maitra