Seth Rogen has sharply dismissed the idea that artificial intelligence should be used to write screenplays, framing the trend as a betrayal of what it means to be a writer. In a Cannes interview, he mocked viral “Hollywood is cooked” clips and pushed back against narratives that treat AI as an inevitable replacement for human creativity in film and TV.

"Every time I see a video on Instagram that’s like ‘Hollywood is cooked,’ what follows is the most stupid dog s*** I’ve ever seen in my life," the filmmaker said in an interview with Brut. He went on to argue that the examples he sees online—often touted as proof AI is revolutionizing entertainment—actually come across as shallow and uninspired, undercutting the very idea of storytelling as a craft that demands effort and intention.

“If your instinct is to use AI and not go through that process, you shouldn’t be a writer,” he said simply, emphasizing that the act of writing itself is the point, not the shortcuts. For him, a tool that reduces how much a person actually has to write is not only unappealing but fundamentally at odds with the identity of a writer who values the struggle, revision, and growth that come with creating something from scratch.

“If you don’t want to go through the process, you shouldn’t be a writer. Go do something else,” Rogen stressed. Drawing from his new hand‑drawn animated film Tangles, he praised the tactile, human work behind every frame, seeing the film’s deeply personal, family‑driven themes as evidence that emotionally resonant content still comes from lived experience, not synthetic shortcuts.

That philosophy also feeds into how he approaches his own projects, including his evolving work on television.

What’s next for The Studio as season 2 takes shape

The Studio season 2 is currently in active production, with momentum building after its awards recognition. Seth Rogen confirmed that filming began in January 2026, shortly after its Golden Globe success. While Apple has not announced a firm premiere date, timelines suggest a likely arrival in early 2027, with a late 2026 release still possible.

The core ensemble is set to return, including Rogen as Matt Remick alongside Kathryn Hahn, Ike Barinholtz, Chase Sui Wonders, and Bryan Cranston. Their dynamic helped define the show’s sharp take on Hollywood’s inner workings. Season two is expected to build on that foundation with even more layered satire.

Production has also been marked by the loss of Catherine O’Hara, who played Patty Leigh. She passed away early in 2026 during filming, and the team is reportedly handling her role with care. The new episodes continue the show’s tradition of high-profile appearances. Names like Madonna, Donald Glover, Julia Garner, and Michael Keaton have been linked to cameo roles in this Emmy-winning show that Rogen does not seem to have written through AI.

What do you think about Seth Rogen’s take on AI in writing and the future of The Studio? Let us know in the comments.

Written by

Pratham Gurung