After more than five decades on CBS, the Grammy Awards are officially heading into a new chapter of their legacy. Beginning in 2027, music’s biggest night will move to the American Broadcasting Company and stream on Disney+ and Hulu in the United States.

The 69th Grammy Awards are scheduled to take place live on February 7, 2027, from Los Angeles’ Crypto.com Arena. The move marks the end of an era for CBS, which had broadcast the ceremony continuously since 1973. Interestingly, this will also be the first time the Grammys return to ABC since their earliest telecasts in 1971 and 1972.

“The Grammys are all about celebrating the music that moves the world, and this moment is built on exactly that…This is an exciting time for us as an organization — a new home and a bold new chapter for the Grammy Awards. We’re just getting started and the best is yet to come,” Recording Academy CEO Harvey Mason Jr. said to Variety in response to the move.

The announcement was revealed during Disney’s Upfront presentation in New York City. While an official producer for the 2027 ceremony has not yet been confirmed, Ben Winston is expected to continue in the role after leading the Grammys since 2021. Meanwhile, nominations for the 69th Grammys will be announced on November 16, 2026, with comedian Trevor Noah yet to be confirmed as host after leading the ceremony for the last six years.

But Disney’s interest in the Grammys goes far beyond simply adding another major awards show to its lineup.

Why the Grammys are suddenly a major win for Disney’s live-event strategy?

This shift could significantly change how audiences consume the Grammys moving forward. While CBS relied primarily on traditional broadcast television and Paramount+ streaming in recent years, Disney now has the opportunity to push the awards ceremony simultaneously across ABC, Hulu, and Disney+, potentially reaching younger streaming-first audiences in a way previous telecasts struggled to do.

“We have four of the biggest live events across entertainment and sports,” Disney’s President of Global Advertising, Rita Ferro, explained while speaking on Daily Variety’s podcast, emphasizing how valuable the Grammys are to the company’s broader television strategy. She also pointed out that the College Football Championship, the Grammys, the Super Bowl, and the Oscars will all fall under Disney’s umbrella within a matter of weeks.

For Disney, the Grammys are not just another awards show — they are part of a much bigger strategy to consolidate major live-event viewing, strengthen streaming engagement through Hulu and Disney+, and keep audiences inside its ecosystem longer than ever before.

What do you think about the Grammys leaving CBS after more than 50 years? Will the Disney move improve the experience?

Written by

Aarav Poonia

Edited by

Itti Mahajan